About Rocky

Rocky R. Geans is president and owner of L.L. Geans Construction Co. in Mishawaka, Indiana.  His concrete contracting firm has been operating since 1959.  L.L. Geans specializes in industrial and commercial concrete work including machine pits and bases, trench drains, floor replacement, containment pits and other work.  L.L. Geans also provides residential concrete services including driveways, curbs, patios, sidewalks and porches.

Rocky has accumulated over 40 years of concrete contracting experience and has been president of L.L. Geans since 1986  The previous president was his father, the founder of the company.  The company has humble roots as a primarily residential concrete construction company.  Rocky, and his employees are dedicated to the organization and systems they have put in place which have allowed L.L. Geans to grow into a $7 million dollar operation.

Though Rocky’s business is booming in Indiana, he has always taken time to give back to the industry he loves, concrete.  He is a long-time member of the American Society of Concrete Contractors (ASCC).  During Rocky’s time with ASCC he has been the leading force behind the creation and development of the ASCC Annual Conference, CEO Forums, as well as the Management Information eXchange Groups (MIX Groups).

MIX Groups were the brainchild of Rocky.  These groups are a peer-to-peer mentoring program.  Contractors involved meet each quarter at one of the members’ place of business to thoroughly examine every part of their business.  This means everything in the business is re-evaluated—financial statements, estimating, bidding, marketing, production, etc.

Rocky also began one-on-one consulting with concrete companies a number of years ago.  He felt the knowledge and effort he has from his experience could save contractors a lot of time and money if it were shared properly.

Speaking has become an important part of Rocky’s life as well.  It has taken him all over the world as he teaches concrete contractors how to organize their business to increase profits.  Rocky is a regular speaker at the World of Concrete and speaks at other concrete industry events such as the ASCC Annual Conference, the Concrete Countertop Industry Conference, the Decorative Concrete Council, the Arizona Concrete Contractors Association, the Ohio Ready Mixed Concrete Association, and many others.

Rocky is an expert in the field of concrete contracting. He is an ACI Certified Flatwork Finisher and Trainer.  His passion, however, is helping others.  He loves to help concrete contractors be more successful.  He once said, “It is not how many contractors I can help that’s important, but that if I help even one, I am happy.” 

The Rocky Geans Concrete Construction Business School was developed in partnership between Rocky Geans and The Concrete Network.  Since it started in 2006, nearly 300 contractors have attended to learn how to organize their business and be more successful.